In all the work you have done through the first 5 modules of “Creating
your Strategic Vision”, you have devoted tremendous effort to
demonstrating your Value Message. The challenge is how do you do this?
It is done by asking the following questions:
1) What does your business bring to the marketplace beyond the basic
industry core competencies?
2) Whats unique about your business?
3) How will you communicate this?
Before we get into addressing these questions, lets try to understand
why someone Read on »

