DataPop, a paid search ad management platform, has closed a round of funding for $1.7 million in capital led by Rincon Ventures and with participation by IA Ventures, Momentum Ventures, Accelerator Ventures and a group of angel investors.
“DataPop was founded to free marketers from the minutiae of manually managing online ad campaigns. Our technology platform is the first to enable marketers to use the unique attributes of their offers to dynamically generate customized, higher performing ad campaigns,” said Jason Lehmbeck, CEO/Co-Founder of DataPop. “We are thrilled to have brought together such a great group of investors, and with this infusion of capital DataPop can continue scaling our platform to meet customer demand.”
“When considering an investment opportunity, we focus on Team, Market and Customer Value Proposition,” said Jim Andelman of Rincon Venture Partners. “The DataPop team brings significant knowledge and expertise from their years at Overture and Yahoo! Search. The search advertising market is enormous, and DataPops unique technology platform helps this market grow by increasing advertisers campaign performance and scale.”
According to a release, DataPop was recently chosen by LaunchPad LA to participate in their mentorship program. Created by Mark Suster from GRP Partners, LaunchPad LA combines the best VCs in Southern California, many experienced CEOs and entrepreneurs, and a very select group of service providers who are committed to working with early-stage companies.
“Of the 23 companies that have gone through LaunchPad LA, DataPop is clearly one of the strongest based on the quality of their team and technology,” said Mark Suster, Partner, GRP Partners. “For years Los Angeles has been a hub for performance marketing technology, and we are excited to see DataPop lead the next wave of innovation and create a company that impacts the LA tech scene the way Overture first did.”
“DataPops platform fills a significant need for important clients such as La-Z-Boy, as we continue to innovate in an increasingly competitive search marketplace. DataPops ability to leverage all of our clients offer data in campaigns helps us consistently deliver relevant ad experiences throughout the funnel and optimize them over time,” said Mike Margolin, Vice President at leading ad agency RPA.
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